It’s always been standard practice in the promotion of movies to create a buzz around new releases but it takes a lot to get an 80-year-old classic in the news.
So it was something of a surprise yesterday to find the BBC picking up a story on 1932’s Island of Lost Souls, the Blu-ray of which receives its first UK release on Monday 28 May. Even more surprising, the story soon became the site’s most-read story of the day. Hunger Games eat your heart out!
The article is based on the fact that the British Board of Film Classification (BBFC), celebrating its centenary in 2012, has recently reclassified the film from its original X certificate to a PG.
It seems the film, starring Charles Laughton as Dr Moreau, was rejected in 1933 and in 1957, before being classified with an X certificate with cuts in 1958. In 1996 these cuts were restored and the film gained a 12 certificate.
The film was then resubmitted in 2011 for the upcoming Blu-ray release when it found itself downgraded to a PG.
It’s a fascinating article that should do wonders for sales of the newly restored DVD and Blu-ray, which promises a host of extras including video interviews and a lavish booklet. The Masters of Cinema releases are always worth picking up and I’d recommend pre-ordering the limited edition steelbook while you still can.